Outline of reading (due 9.3.10)

Theory of Human Perception

Perception and Gestalt theory
   -began in early 1900s in Europe, led by Max Wertheimer
   -visual. Organizing componets into a meaningful whole
        -whole is understood to be different from the sum of it's parts
   -the principles are easily isolated, but when combined and placed in context are
    influenced by outside factors
   -Four aspects:
        closure: seperate elements are placed so that it is precieved as a whole
        continuance: part of a form overlaps itself or an adjacent form. The eye follows
        the dominant formacross the secondary without interuption
        proximity: distance between parts comprising a form
        similarity: helps hold the form together and can create meaning
       
Defining Basic Visual interactions
Interactions of Form
   -influence our understanding of meaning
   -the frame greatly influences a composition
        -square; doesn't dedicate emphasis to a goruping of elements it contains
   -Visual elements:
        position: placement of element relative to other elements and/or frame.
        (overlapping, touching, or not touching)  
             -Distance can creat points of focus and tension; the element's relationship is
             heightened with other elements or the frame when it is positioned closer to it
             -Cropping can create a sense of movement and suggest the compositional area
             extends beyond the frame
        direction: course of movement. Horizontal, vertical, and diagonal lines move
        our eye
        space: most important aspect. The areas between and around elements. Can
        group, seperate and emphasize elements to distiguish their roles
              -negative space: seemingly empty, but active area of composition
Depth and prospective
   -creates contrast and help comunicate a forms purpose
   -in two-dimensional design an illusion must be created to illistrate depth (color/value
   changes, size, overlapping, and perspective)
   -Perspective is created through the use of lines to depict 3D form. Linear perspective
   foreshortens to show receding space toward a common point
Visual Weight and Balance
   -Visual weight: sum of components and is akin to mass and energy. Connot be
   touches or physically measured. Influenced by variables such s size and color
   -Visual balance: degree of equalibrium in a composition.
        symmetry: form is divided and the resulting sides are essentially the same.
        Bilateral symmetry is the most common
        asymmetry(dynamic tension, dynamic equalibrium): form isdivided and the
        resulting sides and not the same size or shape. Can create an active form

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Design is the process of purposeful visual creation. Unlike art, it fills practical needs. A good design is the best possible visuale expression of the essence of "something" whether it's a message or product. The creation is not only aesthetic but also functional, while reflecting the taste of the time.
Visual Language            basis of design creation
There are principles in respect of visual organization, however there are no obvious laws. Each design theorist may have a completely different set of discoveries.
Elements of Design
Conceptual
     -point
     -line
     -plane
     -volume
Visual
     -shape
     -size
     -color
     -texture
Relational
     -directional
     -positional
     -space
     -gravity
Practical
     -representation
     -meaning
     -function

Frame of Reference: reference marks the outer limis of a design and defines an area within which the created elements and left-over blank space all work together. Integral part of the design.
Picture Plane: surface upon which the design is created
Form and Structure: form, a shape of definate size, color, and texture. structure, the way form is creater, constructer, or organized

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Types of form

• 
  
  Geometric- has regular angles or patterns. (circles, triangles, squares, or combinations of these)
• 
  
  Organic- fluid in appearance

Elements of form

• 
  
  Dot- visual expression of a point
• 
  
  Line- connection of two or more dots that are so close they cannot be individually recognized
• 
  
  Plane- an area outlined by lines or defined in another similar manner
• 
  
  Volume- the illusion of 3D form on a 2D surface

Characteristics of form

• 
  
  Size
• Shape
• Texture
• Color

Composition: refers to the arrangement of element and characteristisd within a defined area

    -harmony: indicated a grouping of related components that make sense together. Can involve a some degree of discord or tension that attracts us

Simplicity: form with limited number of simple element, or a form that is organized in such a way that its message is unambiguous and easily understood. Certain ideas or objects depicted in abstract, symbolic, or literal form require some degree of simplifacation. "Less is more"

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To me, the interview explained concepts and connections within pieces. The processing that an artist must go through in order to deliver the message that they are trying to get across and all the understanding behind the work they do.The interview shows it is learning process at which you learn through observence and experience.